ICONS|ICS has been featured in Global Cosmetic Industry’s November 2022 Issue! Featuring our latest trend collection, the Aware Collection, in their ‘Recap: Makeup in New York‘ article, where our collection is highlighted under spotlight products featured at MakeUp in New York 2022.

This year’s MakeUp in New York hosted 3,453 attendees and more than 120 exhibitors, confirming a strong return for beauty events. The Global Cosmetic Industry editorial team walked the show floor to find highlights of the show under beauty trends such as Beauty with Benefits and Sustainable Color Cosmetic Innovations, where they featured our Aware Collection Hybrid Beauty and Gender Expression collections.

Our ICONS|ICS Aware collection brings together three key themes of sustainability, versatility and expression. Products are evolving, mindsets are evolving, beauty is evolving. Our Aware collection combines ideals with reality and hybridity with diversity, and includes 3 key themes: Waterless Beauty, Hybrid Beauty, and Gender Expression Beauty.

Waterless Beauty – Water is a vital, natural resource and lowering our water footprint is an important element in sustainable activities. Waterless beauty products are generally more concentrated, leading to less total volume and requiring lighter, smaller packaging which reduces shipping weight and space. The end result? Lower water footprint and overall carbon footprint!

Waterless formulations often include powders, balms, sticks, serums, waxes, oils, and clay masks. They’re a growing trend in sustainable skincare, body care, sun care, haircare and color cosmetics. ICONS|ICS has developed several sustainable packaging options to meet the growing range of waterless formulations, such as our ICONS|ICS powder bottles available in a variety of fill capacities in recyclable PP, PE and PET materials.

Gender Expression – Our Expression collection is an authentic expression of the self – your beauty, your way. The collection features versatile products such as our 100% recyclable paper palettes with removable elastic band or friction fit closure vs traditional paper palettes with magnetic closures. Customization and expression are no obstacle with paper palettes which are available in most sizes, panwell configurations and decoration. The Expression collection also includes our mono material PP duo end brow pencils with removable spoolie brush applicator, aluminum sticks, airless tube with pumps and PP dropper.

Hybrid Beauty – Hybrid beauty products help maximize beauty routines with dual purpose formulations, combining makeup and skincare, skincare and haircare, and bodycare and skincare. Our ICONS|ICS Hybrid Beauty collection includes several innovative and multipurpose items, including our ICONS|ICS exclusive molded glass bottle with mascara wand and tubes and tottles with a variety of innovative applicators such as our new D16 and D19 tubes with wand and stainless steel doefoot.

At ICONS|ICS we work closely with our clients to develop sustainable packaging alternatives for their new launches as well as updating existing products. Our sustainable packaging options include recyclable Mono-material packaging, PCR packaging, Glass, Aluminum & Bio-resin packaging, Ocean Plastic packaging, and Refillable packaging.

Global Cosmetics Industry is a leading B2B media source, it supports successful brand building, management and marketing by delivering key consumer and market trends, expert insights, retail and technology updates, and business and supplier resources to beauty marketing professionals.

See our feature below and find the link here!