ICONS|ICS x Bite featured in Beauty Packaging Clean Beauty Clean Packaging Story March 2020 Issue
ICONS|ICS x Bite featured in Beauty Packaging Clean Beauty Clean Packaging Story March 2020 Issue
ICONS|ICS have been featured in Beauty Packaging Magazine’s March 2020 Issue on “Clean Beauty, Clean Packaging”, where Marketing Manager, Eleanor Bunting, discusses the wellness trend and the major impact it’s had on the color cosmetics category leading to a fresh new era of more natural, dewy and organic color cosmetic formulations and fueling sustainable beauty.
“Consumer demands in 2019 have been based on transparency, natural ingredients and packaging that benefits the wider environment and in 2020 these trends will only continue to gain strength leading to a re-think in design and material choices for packaging to be more sustainable, recyclable and refillable,” Bunting says, “Packaging shapes are also resembling more organic, natural forms playing with unique tangible and tactile textures.”
“In the fast-moving beauty industry concept to shelf-ready delivery is increasing in demand in order to capture the latest trends and consumer needs such as organic shaped packaging. The industry has thus adopted a fast-beauty approach to color cosmetics with many brands racing to be the first to launch new trend-based lines as a result of turnkey development. Here at ICONS|ICS we have extensive expertise in full service and turnkey strategies and can provide your brand with innovative packaging and formulation solutions.”
Our ICONS|ICS Exclusive Mix and Match Palette fits perfectly into both the sustainable beauty movement and the speed-to-market movement. The refillable design allows users to simply lift the frame and mix, match or replace pans to combine different formulations. The frame can also be popped out to mix and match frames for different pan configurations and designs to eliminate single use plastic. Our design is open to sell and shelf-ready to provide your brand packaging with ease and speed to market.
With the power of the wellness movement skincare is taking center stage as consumers see skincare as an investment in their wellness. At ICONS|ICS we have noticed the rise in skincare has caused increased demand for bottles (especially glass and recyclable plastic), fine mist sprayers, lotion pumps and droppers to fit the trend for glowing, natural skin. The Face category has also seen huge growth with multiple brands launch universal foundation colors for all skin types. As well as Lips, Cheek and Brows remaining steady with more dewy, glassy features and natural feathered brows, utilizing packaging with innovative applicators.
This surge of popularity for skincare products combined with the demand for speed-to-market is causing brands to think outside the box when it comes to packaging decoration. Utilizing classic packaging options or stock packaging with a unique second process or decoration can transform the product to grab consumers attention. For example, even the simple finish of transparent packaging which allows consumers to see the color formulation inside makes consumers feel the product is more trustworthy, whilst looking playful and on trend.
ICONS|ICS has recently worked with BITE Beauty on their Changemaker Primer and Foundation range. BITE Beauty is a clean beauty brand that is not afraid of high-power color and their sleek and clean packaging finishes are a key representation of the current trends within color cosmetics. ICONS|ICS recently worked with BITE to develop the packaging for their Changemaker Supercharged Micellar Foundation that comes in 32 inclusive shades and has a transparent tube finish to reveal the foundation color formulation within. This clear tube design reassures consumer demands for transparency within the cosmetics industry, whilst also highlighting their extensive foundation color range for all skin types.
The packaging of Indie brands is often much more stylized and niche with innovative designs to reinforce their brand story and can range from simple effortless packaging for the on-the-go millennial or more unique shapes, finishes or themes for the independent, confident urbanite. The unique and innovative packaging, decoration and finishes of Indie brands help them to stand out more in the market and help provide a more “instagramable” product to capture consumers attention. At ICONS|ICS we have over 29 years’ experience in packaging and packaging decoration and offer a wide range of innovative decorating processes to meet your brands design and finish needs.
Beauty Packaging is the premier global media source dedicated to the cosmetic, fragrance and personal care packaging industry, providing in depth coverage throughout the year on leading beauty companies, beauty news, beauty trends and exhibitions. See our feature below and find the link here!
