ICONS|ICS have been featured in Beauty Packaging Magazine’s September 2020 Issue on “Double Duty Package Developments”, where Marketing Manager, Eleanor Bunting, discusses multifunctional packaging in the beauty industry.

“Offering two or more beauty or personal care products in one pack promotes a convenient and sustainable routine for consumers. It can help eliminate unnecessary packaging with a 2 in 1 approach. Consumers have become accustomed to the less is more outlook and are more conscious of what they use and how they use it, making multifunctional or multi-formulation products an optimum choice for this new market. This new, more minimal, routine also increases convenience amongst modern consumers with busy schedules and limited time, as well as having a positive effect on the environment. Combining beauty products into one package eliminates waste from a second component, reducing manufacturing and product waste.”

Bunting continues, “With consumers becoming more conscious of the effect their packaging has on the environment, brands have become more aware and are eliminating unnecessary packaging when adopting multifunctional, refillable and reusable packs. Consumer expectations of minimalistic packaging, as well as natural high functioning formulations, means brands not only need to create functional packs, but also innovative, sustainable and aesthetically pleasing products. Brands will be aware of the compatibility and stability of the packaging and the chosen formulations, as with a duo or multifunctional product, the pack’s functionality now needs to meet the requirements of two different formulations, and the formulations also need to perform well together to achieve maximum results. Skincare must be carefully considered in multifunctional packs as mixing the wrong products during application may affect their efficacy or cause irritation.”

Regarding the manufacturing of multifunctional packages there is no difference on the packaging process. Design, production, sealing and transporting are based on the quality of the pack and at ICONS|ICS our in-house Quality Assurance and Regulatory Team ensures brands always receive the highest quality product. Multifunctional packs may sometimes require bespoke tooling to achieve the maximum benefits of two formulations, and multifunctional packaging which may have more features or parts would ultimately have a higher cost. Our experienced in-house Design, Development and Engineering Teams can design a new product or customize our existing packs to meet your brief and suit your chosen multiple formulations. We have designed and developed many duo and multifunctional packs with different material requirements.

At ICONS|ICS our ever-evolving trend research keeps us at the forefront of innovation, including our innovative duo formulation Doefoot Click Pen with Vial and our Duo-End Slim Stick and Wand. Our duo formulation Doefoot Click Pen with Vial is made up of 2 parts. The first part is the click pen with doefoot which holds one formulation and can be applied through the doefoot. The second part is the vial, which is screwed on to the end of the pack. The doefoot can be dipped into the vial for application of the second formulation. Ideal for lip primers, oils and serums for the ultimate lipcare. Our Duo-End Slim Stick and Wand pack is minimalist and effortless with a slim stick on one end of the pack and a doefoot with vial on the other, suitable for a variety of color or skincare formulations. We also have a variety of multifunctional packaging options such as sticks and pencils, that can be paired up with liquid formulations, a great option for brow duos.

Beauty Packaging is the premier global media source dedicated to the cosmetic, fragrance and personal care packaging industry, providing in depth coverage throughout the year on leading beauty companies, beauty news, beauty trends and exhibitions. See our feature below and find the link here!