We have been featured in Beauty Packaging’s July/August Issue! Featuring our contribution to their Stick Packaging article ‘Why Beauty ‘Sticks’ are so Popular’, where Marketing & Communications Manager, Eleanor Bunting, discusses the hygiene benefits of Sticks and marketing Sticks to the male consumer, discussing trends of male beautification, featuring our development of “The Blur Stick” by Hims, and also topics of sustainability.

According to Euromonitor, the men’s skin-care market excluding shaving products in the U.S. was worth $402.8 billion in 2020, up 2.2% from 2019. With beauty and skin-care being more emphasized as a notion of selflove, more and more men has started to take actions to investing themselves into self-care and grooming.

Sticks are an incredibly versatile packaging option that offer a convenient, mess-free application method, suitable for a variety of color cosmetics and skincare formulations. The effortless swipe, blend and go approach allows consumers to have a fully functioning skincare routines or create effortless makeup looks in just a few swipes. Recently, color cosmetic formulations such as foundation, highlighter and contour have been popular for stick packaging due to their minimal, low-maintenance routine, as well as cosmeceutical and skin and body care products such as lip balms, anti-perspirant and SPF.

Sticks are also a hygienic packaging option to reduce cross contamination risks between products, fingers and face and with consumers awareness growing stick packaging is becoming a more popular request for both skincare and color cosmetics. At ICONS|ICS we offer a variety of airtight stick packaging in pencil, lipstick and face stick options, ideal for long lasting formulations and formulations that contain water. Airtight sealing helps keep the formulation fresh and inert to avoid the bullet drying out and reducing the formula’s performance. The male grooming market is growing faster than ever as more men are wanting to smash the stigma that goes with male beautification and skin care. The versatility of stick packaging and it’s effortless application method makes it a no-mess, no-fuss option for various male color cosmetics and skincare formulations.

ICONS|ICS recently worked with HIMS to help develop ‘The Blur Stick’. The sleek, minimal stick packaging has a flushfit screw-cap design with aluminum outer shell, which easily fits in your pocket for on-the-go application. The 16mm diameter smooth concealer stick formulation provides ample coverage to camouflage acne, razor burn, dark spots and more. ‘The Blur Stick’ is also formulated with aloe extract, dog-rose oil, and jojoba seed oil to help soothe and moisturize the skin.

At ICONS|ICS we have a huge selection of stick packaging available, ranging from 1ml sample size push-up sticks to full coverage twist-base 75ml sticks for eye, face, lip and body formulations. ICONS|ICS is committed to a pro-active, life-long approach to providing sustainable packaging solutions and our stick packaging can be developed in a variety of sustainable materials. Our newest lipstick, pencil and panstick options are available in 100% Mono Material PP or 100% Mono Material PET, making them easily classified for recycling and reuse. Our 100% PET and PP sticks are also available in standard and slimline sizes. 100% Paper packaging is also in high demand, and our 100% Paper Stick options are available in custom dimensions, ideal for lip balms, body formulations and various face formulations, such as highlighting, bronzing and concealer. 100% Biodegradable and made with recyclable FSC Paper, our paper sticks have no plastic mechanism inside making them fully recyclable and compostable, an ideal zero-waste packaging option.

Beauty Packaging is the premier global media source dedicated to the cosmetic, fragrance and personal care packaging industry, providing in depth coverage throughout the year on leading beauty companies, beauty news, beauty trends and exhibitions. See our feature below and find the link here!