ICONS|ICS has been featured in Global Cosmetic Industry’s October 2021 Issue! Featuring our contribution to their Insider Insights ‘Haircare Packaging Launches’ article, where Marketing & Communications Manager, Eleanor Bunting, discusses our partnership with Playa and the rise of Scalp and Haircare as part of the Wellness boom.

The growth of hair care has benefited from the recent wellness boom and sustainable mindset. Many consumers have realized the past year that beauty routines and treatments are doable from the comfort of their own home and that the self-care routine of skincare does not stop at their face. Consumers are now seeking hair care products focused on scalp and hair health that bring the same level of naturalness and efficacy as their face-focused counterparts. Like skincare and color cosmetic packaging, hair care packaging trends are focused on minimal, clean and sustainable packaging shapes and materials.

ICONS|ICS recently worked with the clean beauty hair care brand Playa to develop their ‘Super Seed Curl Defining Crème’. The naturally derived ingredients of Chia & Flax Seed Gels and Murumuru Seed Butter is packaged in our ICONS|ICS 100% mono-material, recyclable PP jar, helping make “reduce, reuse, recycle” a whole lot easier. The minimal, thick-wall flushfit design of the PP jar adds a premium tactile feel, and the wide mouth of the jar allows the consumer to easily scoop out the product and apply the moisturizing butter from hair roots to ends. Playa’s aesthetic is a leading example of packaging trends for hair care with a primarily text-based design for product transparency, and clean, simple silhouettes.

Global Cosmetics Industry is a leading B2B media source, it supports successful brand building, management and marketing by delivering key consumer and market trends, expert insights, retail and technology updates, and business and supplier resources to beauty marketing professionals.

See our feature below and find the link here!