ICONS|ICS has been featured in Global Cosmetic Industry’s September 2021 Issue! Featuring our contribution to their Sustainable Trends article ‘New Sustainable Packaging Solutions’, where Marketing & Communications Manager, Eleanor Bunting, discusses our partnership with Womaness to develop their debut menopause wellness line, including The Works Smoothing All-Over Body Cream, Overnight Magic Nighttime Repair Cream and Fountain of Glow Vitamin C Facial Serum.

Positive changes are emerging in the beauty industry and recent trends of transparency and inclusivity have opened the conversation to once “taboo” topics. A steady stream of menopausal brands are now hitting the market, tapping into a significant beauty consumer segment. Especially since emerging from the midst or post pandemic time, people have spent more time with themselves and their loved ones, coming to the realization of what really is important to them; a healthy mindset and body. The idea underlines embracing your natural self and the aging process, for brands this has initiated a new era of “pro-aging”, echoing with the concept of natural beauty and the trending “no-makeup makeup look”.

Recently, ICONS|ICS worked with Womaness to develop the packaging for their debut menopause wellness line. Womaness is a high-performance collection of modern menopause products created by women for women, that offer solutions from head to toe (and everything in between!) using natural and safe ingredients. ICONS|ICS helped design and develop packaging for Womaness’ The Works Smoothing All-Over Body Cream, Overnight Magic Nighttime Repair Cream and Fountain of Glow Vitamin C Facial Serum. Womaness packaging is simple and elegant with classic silhouettes and decorated with a soft feminine lilac scheme. The logo is bright and bold, making a powerful design statement on top of their calming and minimal packaging, evoking the brands’ sense of modernness and a sense of control for women over 40. The Works Smoothing All-Over Body Cream is a luxe, ultra-effective moisturizer designed in the ICS 50mm diameter PE tube with a flushfit, round, flip top PP cap. Their Overnight Magic Nighttime Repair Cream is designed with the ICS 50ml 100% recyclable thick-walled Glass Jar with flushfit screw-on cap.

The premium packaging design contains a lightweight moisturizer supercharged with skin-boosting ingredients like Bakuchiol—a plant-based, gentler alternative to retinol. Womaness’ Fountain of Glow Vitamin C Facial Serum is also designed in our premium ICONS|ICS molded glass bottle. The slim 30mm diameter round glass bottle is paired with a metalized PP collar and dropper applicator. The 30ml fill size bottle is filled with a breakthrough super-antioxidant formula of 8% vitamin C in a naturally derived squalane oil solution to beautifully brighten, hydrate, and condition skin. Womaness’ products “take the “pause” out of menopause” and help further lead the way of “menopositivity” and inclusivity within the beauty industry.

Global Cosmetics Industry is a leading B2B media source, it supports successful brand building, management and marketing by delivering key consumer and market trends, expert insights, retail and technology updates, and business and supplier resources to beauty marketing professionals.

See our feature below and find the link here!